Mulholland Drive and the lesson for startup brands
David Lynch’s 2001 neo-noir film Mulholland Drive left many viewers baffled and perplexed. But many were impressed by the audacity of the invention and creative vision…
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Social media is not life and death – it’s much more important than that
Now that Twitter has announced it wants to raise $1 billion in a stock market flotation, it’s a good time to look at how…
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Companies can still learn from the Apple design philosophy
Companies can still learn a lot from Steve Jobs and the Apple design philosophy he infused into the company’s products and innovations. It’s revealing…
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Think social – further thoughts on the Apple brand
In the first of these think pieces on the effectiveness of the Apple brand, I tried to paint a bigger picture of a technology-driven…
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Think different – some thoughts on the Apple brand
As Apple prepare to launch the new iPhone 5, it seems a good time to try to re-evaluate the Apple brand and look at…
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