Continuous branding can help startups grow their business
Most startups and companies use their brand at about twenty percent of full power. Don’t take my word for it, look around you and…
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Does becoming a more social brand really help grow your business?
Recent research from statista.com says 83% of SMBs use social media as a way of driving growth for their business. The same source says…
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Apple Watch – the new brand frontier
The Apple Watch makes wearable technology mainstream. It really doesn’t matter whether you personally like the idea of the watch on not. You may…
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Think social – further thoughts on the Apple brand
In the first of these think pieces on the effectiveness of the Apple brand, I tried to paint a bigger picture of a technology-driven…
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Think different – some thoughts on the Apple brand
As Apple prepare to launch the new iPhone 5, it seems a good time to try to re-evaluate the Apple brand and look at…
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