Continuous branding can help startups grow their business
Most startups and companies use their brand at about twenty percent of full power. Don’t take my word for it, look around you and…
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Copywriting lessons from seven seasons of Mad Men
One of the interesting things about the recently ended Mad Men series was how it so often pitched its way out of the confines…
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Does becoming a more social brand really help grow your business?
Recent research from statista.com says 83% of SMBs use social media as a way of driving growth for their business. The same source says…
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Apple Watch – the new brand frontier
The Apple Watch makes wearable technology mainstream. It really doesn’t matter whether you personally like the idea of the watch on not. You may…
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Mulholland Drive and the lesson for startup brands
David Lynch’s 2001 neo-noir film Mulholland Drive left many viewers baffled and perplexed. But many were impressed by the audacity of the invention and creative vision…
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Cinematic – take a filmmaker’s approach to improve your branding and design
If you’ve been on a film set there’s a lot of intense focus on what happens in front of and behind the camera. When…
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Digital disruption – let your future find you
If you’re like me you probably spend quite a lot of your time not simply running a business, but finding new ways to grow…
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Total product experience – why everything matters
Everything that surrounds your service and your product is part of your total product experience. Your website, the totality of your digital presence, including all your…
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The future is now – how a Big Data approach can improve your brand’s performance
Many of our clients and contacts ask what Big Data can do for their business. So we’ve produced an introduction – an overview of…
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Authentic design – a lesson from cinema
It was while reading how exiled Iranian film director Abbas Kiarostami approached his work that I realised that the great filmmaker has something important…
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